Paraphrasing Zuck in this video of his talk at Startup School 2011:
In five years people won’t remember Facebook for the site itself. They’ll remember it for all the apps and services that were built on top of it. The last five years were about getting people connected, now the question becomes, what are all the things you can build now that you have all these connections in place?
He compares CD-ROM software (think AOL, MS Office, Quicken) with internet software (think Google, Mint, 37signals) in the 90’s/early 00’s. There was a point where people were selling both, and if you were going to create something new, you had to choose — old way or new way. Eventually there was a tipping point, and it became a no-brainer to make internet software.
We’re a that tipping point with social software — software that is “social by design,” that uses social graph data and connections fuel the experience. You can choose to not to build on top of the social graph, and just build internet software, but doing so will increasingly be a losing strategy.
- Ex: Internet Software = traditional ecommerce, Social Software = The Fancy & Pinterest
- Ex: Internet Software = flickr, Social Software = Facebook Photos & Instagram
- Ex: Internet Software = addictinggames.com, Social Software = Farmville and Draw Something