My name is Marco Pacifico. I’m a product designer who lives in Brooklyn.
I work at Capsule. I design the workflows and tools used to run its operations.
I make tools that help people get things done faster and easier.
As a founding or first designer, I set up foundational pieces like a design system, user research practice, and a design process. I help untangle and fix design debt.
I design for consumers and business users; for responsive web, iOS, and products that live across multiple platforms.
I’m strongest in the following areas:
Prototyping and interaction design. I make prototypes at various levels of fidelity, from “Wizard of Oz”-style demos to interactive, code-based prototypes that accept and react to user input.
Learning what to build and why. I can go out and talk to customers, do 1:1 interviews, run user tests, and write surveys. I can use analytics to evaluate designs and tell a story of how our product is being used.
Thinking in and building systems rather than standalone screens.
I did engineering in undergrad and business in grad school. My first job was at an agency that built digital products and practiced user-centered design.
After that I started a company where I designed a product used by retailers like Gap and Sur la Table. It was true 0-1 product design that involved doing customer discovery to validate the problem, and iterating through multiple products and business models.
Post-startup, I’ve been part of product teams as the first or lead designer, working alongside founders and executives to make product decisions.
I care about asking the right questions to get to the root of a problem. If we can’t answer “why this?” and “how will we know it’s working?” then I’ll help us find answers.
I make and test prototypes because the feedback helps us learn and iterate quickly.
My best decisions are made based on evidence and logic derived from first principles. I’m a fan of using frameworks to describe problems and evaluate options.
I'll sweat “the other 80%” of work needed to ship. That means doing QA and finessing edge cases. It also means helping my team work as a cohesive unit rather than an assembly line. I do this by showing my process and asking for feedback early to build trust, hopping on calls to clarify ambiguity, and building systems that remove friction.
I was born, raised, and educated in Canada. Besides New York, I’ve lived in Vancouver, San Francisco, and Toronto.
I did the “digital nomad” thing for a year and change. I spent seven months in Rio de Janeiro, and the rest of my time was split between Buenos Aires and Paris.
I go through phases where I enjoy being a big nerd. Then there are periods where you might find me at an afterparty in Berlin, São Paulo, or Bushwick.
I like reading about science and history and anything that explains people and why they do what they do. Sapiens is a perfect intersection of all these topics. Recently I read Until the End of Time by Brain Greene. The Beginning of Infinity by David Deutsch is another book I love.
I’m also into photography. I used to post my photos on Instagram, but I stopped because social media is a hell of a drug and I had to quit.
This site is a space where I can do the following:
If you’ve read this far and you think we’d get along, feel free to drop me a line. My email is in the footer.
I coded this site using React and Styled Components. I use Gatsby to generate static HTML files from the code, and I host those files on Github Pages. The content is written in markdown, using MDX, and that data is pulled in using GraphQL.
It might be over-engineered, but that’s ok. Making this site helps me learn and practice using technologies I encounter in my role as product designer. And I enjoy making it.
I’m using two typefaces by Klim Foundry: United Sans and Untitled Serif. I love all Klim’s work, but I feel a personal connection to the perfectly minimal style of Untitled.