What consumers really want from brands online

what consumers really want HBR

Businesses broadly misjudge what consumers want from them online. In particular, marketers often believe that consumers interact with them on social media to join a community and feel connected to the brand. But consumers have little interest in having a relationship beyond the merely transactional.

Their top reasons for connecting online: to get information and discounts, and to buy things.

Source: HBR

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Love the business model innovation. (Subscriptions to the rescue!) And the content and branding. 

CEO and founder of Dollarshaveclub.com, Michael Durbin, has created the perfect business designed specifically to save you cash. With prices starting at just $1 a month, members of the club can have blades shipped to their house on a monthly basis.

Dollarshaveclub.com

/via moneyisnotimportant whereisthecoool