Hi, I'm Marco Pacifico

I believe that great things come from asking better questions.

I co-founded a startup called Second Funnel. Our eCommerce software was used by retailers like Gap, Samsung, and Sur la Table. I led design and helped bring our product to market.

Before Second Funnel, I did digital strategy and user experience design for clients like Starbucks and lululemon athletica.

After Second Funnel, I traveled while freelancing for a year or so. I spent most of my time in Brazil and Argentina.

Now I’m in Toronto working on a new banking app for Canadians.

If you’d like to talk, feel free to email me and say hello.


I made this site using Bootstrap and Jekyll. It’s hosted using GitHub Pages. The font I’m using is Roboto.